Deere & Company Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

3

Deere & Company used in heavy equipment, and lawn care equipment. In 2016, it was listed as 97th in the Fortune 500 America's ranking and was ranked 364th in the global ranking in 2016.

John Deere also provides financial services and other related activities.

Deere is listed on the New York Stock Exchange under the symbol DE. The company's slogan is "Nothing Runs Like a Deere", and its logo is a leaping deer, with the words 'JOHN DEERE' under it. The logo of the leaping deer has been used by this company for over 155 years. Over the years, the logo has had minor changes and pieces removed. Some of the older style logos have the deer leaping over a log. The company uses different logo colors for agricultural vs. construction products. The company's agricultural products are identifiable by a distinctive shade of green paint, with the inside border being yellow. While the construction products are identifiable by a shade of black with the deer being yellow, and the inside border also being yellow.

Quick facts about Deere & Company

Products

Agriculture, Construction, Forestry, Consumer & Commercial equipment, Diesel engines, Automobiles

Founded

Grand Detour, Illinois (1837; 180 years ago (1837))

Key people

Samuel R. Allen (CEO and President)

Headquarters

Moline, Illinois, United States

Traded as

NYSE: DE S&P 500 Component

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Deere & Company's estimated NPS of 3 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Capital Goods / Industrial Machinery / Components is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Deere & Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Deere & Company with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Deere & Company

Company Industry Score
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Discovery Channel Consumer Brands / Entertainment 4
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Fifth Third Bank Financial Services / Banking 1
Cleeng Technology / Software 1
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We have estimated the Net Promoter Score of Deere & Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.