Darden Restaurants, Inc. is an American multi-brand restaurant operator headquartered in Orlando. As of April 2017, the firm owns eight casual dining restaurant chains: Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, Eddie V's Prime Seafood, The Capital Grille, Yard House and Cheddar's Scratch Kitchen. Until July 28, 2014, Darden also owned Red Lobster. Darden has more than 1,500 restaurant locations and more than 150,000 employees, making it the world's largest full-service restaurant company. As of 2012, Darden is the only Fortune 500 company with its corporate headquarters in Greater Orlando.
|Predecessor||Green Frog Restaurant (1938-1967) Red Lobster Inns of America (1968-70) General Mills Restaurants (1970-95)|
|Key people||Eugene Lee (President & Chief Executive Officer) Jeffrey Smith (Chairman)|
|Founded||First Restaurant (The Green Frog) opened in 1938 in Waycross, GA.|
|Headquarters||1000 Darden Center Drive Orlando, Florida, U.S. 32837|
|Number of locations||More than 1,500 - 2015 Annual Report|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Darden Restaurants sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Darden Restaurants with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Darden Restaurants based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.