Danone is a French multinational food-products corporation based in Paris. It has four business lines: Fresh Dairy products, Waters, Early Life Nutrition and Medical Nutrition.
The company is listed on Euronext Paris and on the OTCQX market via an ADR program.
Danone is present in over 130 markets and generated sales of €22.4 billion in 2015, with more than half in emerging countries. In 2015, Fresh dairy products represent 50% of the group's total sales, Early Life Nutrition 22%, Waters 21% and Medical Nutrition 7%.
|Key people||Franck Riboud (Chairman of the Board), Emmanuel Faber (Vice-Chairman and CEO)|
|Products||Dairy products, Bottled water, Early life nutrition, Medical nutrition|
|Headquarters||Boulevard Haussmann 9th arrondissement, Paris, France|
|Subsidiaries||The Dannon Company (US) Evian Stonyfield Farm (85%)|
|Founded||Barcelona, Spain (1919; 98 years ago (1919))|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / FMCG is 30.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Danone sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Danone with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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