Estimated Net Promoter Score is
D. R. Horton is the largest home construction company in the United States based on its 37,380 houses sold in fiscal year 2015. D.R. Horton posted revenues of $10.7 billion in 2015. D. R. Horton was founded in 1978 by Donald R. Horton in the Dallas–Fort Worth metroplex. The company's headquarters is located in the D. R. Horton Tower in Downtown Fort Worth. D. R. Horton operates three separately branded divisions: Emerald Homes, Express Homes, and Freedom Homes. Express Homes is tailored to entry-level buyers while the Emerald Homes brand is sold as luxury real estate. In July 2016, D.R. Horton announced the launch of their Freedom Homes division. The communities will be built as active adult housing and are set to be debuted in Florida, Illinois,Texas and Arizona.
D.R. Horton's geographic exposure extends from Texas to the Southeast, Mid-Atlantic, West Coast and Southwest. The company has minimal exposure in the upper Midwest and Northeast. Single-family detached homes accounted for 91% of D.R. Horton's sales in 2013. The company also builds condominiums, town homes, and multi-family residences. D.R. Horton also operates a financial arm, which provides mortgage financing and ancillary services such as title agency services. The company doesn't maintain mortgage exposure on its balance sheet. It immediately sells the loans to third parties. Also, most of the company’s loans are agencies—Ginnie Mae and Freddie Mac. Financial services account for about 3% of D.R. Horton’s revenues.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Homebuilding is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If D.R. Horton, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of D.R. Horton, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
We have estimated the Net Promoter Score of D.R. Horton, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
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