CVS Pharmacy is a subsidiary of the American retail and health care company CVS Health, headquartered in Woonsocket, Rhode Island. It was originally named the Consumer Value Store and was founded in Lowell, Massachusetts in 1963. The chain was owned by its original holding company Melville Corporation since its inception until its current parent company CVS Health was spun off into its own company in 1996. CVS Pharmacy is currently the largest pharmacy chain in the United States by number of locations and total prescription revenue. As the retail pharmacy division of CVS Health, it ranks as the 7th largest U.S. corporation according to Fortune 500 in 2016. CVS Pharmacy's leading competitor Walgreens Boots Alliance ranked 37th.
CVS sells prescription drugs and a wide assortment of general merchandise, including over-the-counter drugs, beauty products and cosmetics, film and photo finishing services, seasonal merchandise, greeting cards, and convenience foods through their CVS Pharmacy and Longs Drugs retail stores and online through CVS.com. It also provides healthcare services through its more than 1,100 MinuteClinic medical clinics as well as their Diabetes Care Centers. Most of these clinics are located within CVS stores.
|Founded||May 8, 1963; 54 years ago (1963-05-08) Lowell, Massachusetts, United States|
|Founders||Stanley Goldstein Sidney Goldstein Hebreux Jules Ralph Hoagland|
|Owner||Melville Corporation (1922–1996) CVS Health (1996–present)|
|Headquarters||1 CVS Drive, Woonsocket, Rhode Island, United States|
|Key people||Anthony Santomauro (Chairman) Larry Merlo (CEO)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Retail is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If CVS sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of CVS with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|marks & spencer||Consumer Brands / Grocery||-10|
|Golomt Bank||Financial Services / Banking||-11|
|Ziggo||Telecommunications / Other||-11|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Wells Fargo & Company||Financial Services / Banking||-12|
|US Airways||Travel and Hospitality / Airlines||-8|
|Tesco||Consumer Brands / Grocery||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
|UPC||Telecommunications / Other||-13|
|ITV||Telecommunications / Cable/TV service||-13|
We have estimated the Net Promoter Score of CVS based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.