Estimated Net Promoter Score is
CST Brands, Inc. is an American publicly-traded fuel and convenience retailer. It is the second-largest of its kind in North America, with 1,900 outlets in the U.S. and Canada. CST Brands had 2013 revenues of about $12.8 billion and made approximately $360 million in EBITDA. Stores are concentrated in the central and southwestern U.S. states and in eastern Canada. Corner Store is the firm's primary retail brand in the US and in Canada's English speaking provinces. In Canada's French speaking provinces, Dépanneur du Coin is the company's retail brand. In addition to convenience store retail sales, CST Brands also sells fuel under a number of licensed energy brands such as Valero, Exxon, Shell, and Phillips 66.
The company was created on May 1, 2013, when Valero Energy Corporation decided to spin off its retail operations in an effort to focus on refining. On August 6, 2014, CST Brands agreed to buy Lehigh Gas GP LLC, the general partner of Lehigh Gas Partners LP, from Lehigh Gas Corp in a cash and stock deal. CST Brands will also acquire the associated Incentive Distribution Rights of LGP. The deal closed on October 1, 2014 and LGP changed its name to CrossAmerica Partners LP, trading under the ticker symbol "CAPL".
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Specialty Retailers: Other is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If CST Brands sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of CST Brands with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of CST Brands based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.