Crown Holdings Incorporated, formerly Crown Cork & Seal Company, is an American company that makes metal beverage and food cans, metal aerosol containers, metal closures and specialty packing. Founded in 1892, it is headquartered in Philadelphia, Pennsylvania. As of December 2012, Crown employs 21,900 people at 149 plants in 41 countries. It claims to manufacture one out of every five beverage cans used in the world, and one out of every three food cans used in North America and Europe. The company is ranked No. 296 in the Fortune 500 list for 2012 and is number one in the packaging and container industry for the same list.
|Key people||Timothy J. Donahue, CEO and President, Thomas A. Kelly CFO and SVP, John W. Conway, Chairman of the Board|
|Products||Aerosol Packaging, Beverage Packaging, Food Packaging, Metal Closures, and Speciality Packaging|
|Headquarters||Philadelphia, Pennsylvania, U.S.|
|Total equity||US$ 123M (FY 2012)|
|Revenue||US$8.5B (FY 2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Packaging, Containers is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Crown Holdings sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Crown Holdings with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Crown Holdings based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.