CRH PLC is the parent company for an international group of diversified building materials businesses which are engaged in the manufacture and supply of a wide range of building materials and in the operation of builders’ merchanting and DIY stores. The company is incorporated and domiciled in Ireland where it ranks as the largest Irish company.
CRH has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has secondary listings on the Irish Stock Exchange and New York Stock Exchange.
|Products||Cement, aggregates, readymixed concrete, asphalt/bitumen and agricultural and/or chemical lime|
|Founded||Irish Cement Limited (1936), Roadstone Limited (1949) & merger (1970)|
|Key people||Nicky Hartery, (Chairman) Albert Manifold, (CEO)|
|Traded as||ISEQ: CRG, LSE: CRH, NYSE: CRH|
|Revenue||€27,104 million (2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Building Materials is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If CRH PLC sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of CRH PLC with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of CRH PLC based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.