Craft Brew Alliance, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

14

Craft Brew Alliance is a beer brewing company that is composed of five beer and cider brands:

Quick facts about Craft Brew Alliance, Inc.

Production output

86,553,060 Liters (724,900 barrels)

Industry

Alcoholic beverage

Website

craftbrew.com

Traded as

NASDAQ: BREW

Founded

August, 2008

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Craft Brew Alliance, Inc.'s estimated NPS of 14 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Craft Brew Alliance, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Craft Brew Alliance, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Craft Brew Alliance, Inc.

Company Industry Score
KFC Consumer Brands / Fast Food 14
Liberty Mutual Insurance / Health and Life Insurance 14
Lidl Consumer Brands / Grocery 14
Netflix Consumer Brands / Entertainment 13
FlexiGroup Financial Services / Banking 15
HBO Consumer Brands / Entertainment 15
PNC Banks Financial Services / Banking 15
AT&T Telecommunications / Cable/TV service 15
MTV Consumer Brands / Entertainment 12
DirecTV Telecommunications / Cable/TV service 12

We have estimated the Net Promoter Score of Craft Brew Alliance, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.