Cowen Group Inc. is a diversified financial services firm that provides alternative investment management, investment banking, research, and sales and trading services through its two business segments: Ramius, LLC, a global alternative investment management business, and Cowen and Company, LLC, a broker-dealer business. Founded in 1918 by Harry Cowen and Arthur Cowen, Jr., the Firm is headquartered in New York City and has offices located worldwide.
|Key people||Peter A. Cohen, Chairman and CEO, Cowen Group, Inc. Thomas W. Strauss, Vice Chairman, Cowen Group, Inc.; Chairman, Ramius Stephen A. Lasota, CFO, Cowen Group, Inc. Jeffrey M. Solomon, CEO, Cowen and Company Michael Singer, CEO, Ramius|
|Products||Investment Banking Equity Research Institutional Sales and Trading Hedge Funds Healthcare Royalty Real Estate Alternative Solutions Managed Futures|
|Headquarters||599 Lexington Avenue New York City, New York, United States|
|Industry||Financial Services Investment Banking Asset Management|
|Revenue||$354.8 million USD (LTM as of Sept. 30, 2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Investment Bankers / Brokers / Service is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Cowen Group, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Cowen Group, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Cowen Group, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.