Coupa is a cloud-based spend management software company located in San Mateo, California.
The company was founded in 2006 by Dave Stephens and Noah Eisner. Stephens and Eisner previously worked at Oracle. Rob Bernshteyn joined Coupa as CEO in February 2009 after serving as Vice President of Global Product Marketing and Management at SuccessFactors, Inc. Former Yahoo CEO and PayPal president Scott Thompson joined the company’s board of directors in April 2013.
In 2016, Coupa was ranked #17 on the Forbes Cloud 100 list.
|Products||Cloud Spend Management Software (procurement, invoicing and expense management)|
|Key people||Rob Bernshteyn (CEO) and 800 employees|
|Industry||Internet Software & Services|
|Headquarters||San Mateo, California, U.S.|
|Founder||Dave Stephens, Noah Eisner|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Computer Software: Prepackaged Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Coupa Software Incorporated sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Coupa Software Incorporated with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
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We have estimated the Net Promoter Score of Coupa Software Incorporated based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
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