Coty Inc. logo Coty Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

2

Coty, Inc., is a North American beauty products manufacturer based in New York founded in Paris, France, by François Coty in 1904. Its main products are fragrances, colour cosmetics and skin and body care products. It is known for its cooperation with designers and celebrities for the creation of fragrances. Its biggest brands, or "power brands" as it calls them, are: Calvin Klein, Rimmel London.

Quick facts about Coty Inc.

Revenue US$9 billion (Fiscal year 2016 pro forma)
Products Fragrance Cosmetics Skin care Hair care
Key people Bart Becht, Chairman Camillo Pane, CEO
Traded as NYSE: COTY S&P 500 Component
Headquarters New York City, United States

Net Promoter Score for Top Brands compared with Coty Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Package Goods / Cosmetics is 0.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Coty Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Coty Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Other companies with Net Promoter Score similar to Coty Inc.

We have estimated the Net Promoter Score of Coty Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.