The Cott Corporation is a supplier of private label carbonated soft drinks distributing to the United States, Canada, Mexico, the United Kingdom, and Europe. In addition to producing private-label beverages for retailers, Cott also has portfolio of its own brands, including Cott, RC, Ben Shaws, Stars & Stripes, Vintage and Vess soft drinks, ready-to-drink teas, sparkling and flavoured waters, sports and energy drinks, juice drinks and smoothies. Newer Cott brands include Orient Emporium, GL-7, Red Rain Energy and After Shock Energy.
|Number of locations||33 beverage manufacturing and fruit processing facilities, including 20 in the United States, five in Canada, six in the United Kingdom and one in Mexico, as well as one vertically-integrated global concentrate manufacturing facility in Columbus, GA.|
|Key people||Chairman: David T. Gibbons President and CEO: Jerry Fowden CFO: Jay Wells|
|Products||soft drinks, sports drinks, energy drinks, teas and water|
|Headquarters||Mississauga, Ontario, Tampa, FL, Canada, United States|
|Area served||Worldwide (Except U.S.A.)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Beverages (Production / Distribution) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Cott Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Cott Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Cott Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.