Costco logo Costco Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Costco Wholesale Corporation is the largest American membership-only warehouse club that provides a wide selection of merchandise, and as of 2015, was the second largest retailer in the world after Walmart. As of 2016, Costco was the world's no. 1 retailer of choice and prime beef, organic foods, rotisserie chicken, and wine.

Costco's worldwide headquarters are in Issaquah, Washington, but the company opened its first warehouse in nearby Seattle in 1983. Through mergers, Costco's overall corporate history dates back to 1976, when its former competitor Price Club was founded in San Diego, California. As of 9 February 2017, Costco had a total of 727 warehouses, spread throughout the United States.

Costco is known for offering constantly changing selections of moderately priced, high quality luxury goods among inexpensive, regularly stocked bulk goods.

Quick facts about Costco

Founded July 12, 1976; 40 years ago (1976-07-12) (as Price Club) San Diego, California, U.S. September 15, 1983; 33 years ago (1983-09-15) (as Costco) Seattle, Washington, U.S.
Area served United States, Canada, Mexico, United Kingdom, Japan, South Korea, Taiwan, Australia, Spain
Key people Jeffrey Brotman (Chairman) James Sinegal (Founder) W. Craig Jelinek (President and CEO)
Traded as NASDAQ: COST NASDAQ-100 Component S&P 100 Component S&P 500 Component
Services Merchandise Cash & Carry Warehouse club

Net Promoter Score for Top Brands compared with Costco

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Grocery is 24.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Costco sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Costco with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Consumer Brands / Grocery companies with similar Net Promoter Score

Company Score
Costco 79
Trader Joe's 62
Wegmans 61
Spar 57
Aldi 42
Asda 21
Sainsburys 16
Lidl 14
Morrisons 2
Ocado -4

Other companies with Net Promoter Score similar to Costco

Net Promoter Score benchmark sources

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