Estimated Net Promoter Score is
CoreCivic, formerly the Corrections Corporation of America, is a company that owns and manages private prisons and detention centers and operates others on a concession basis. Co-founded in Nashville, Tennessee by Thomas W. Beasley, chairman of the state Republican Party, Doctor Robert Crants, and T. Don Hutto in 1983, it received initial investments from Jack C. Massey, the founder of Hospital Corporation of America, Vanderbilt University, and the Tennessee Valley Authority.
As of 2015, the company is the largest private corrections company in the United States. It manages more than 65 state and federal correctional and detention facilities with a capacity of more than 90,000 beds in 19 states and the District of Columbia. The company’s revenue in 2012 exceeded $1.7 billion. By 2015, its contracts with federal correctional and detention authorities generated up to 51% of its revenues. It operated 22 federal facilities with the capacity for 25,851 prisoners. By 2016, Corrections Corporation of America along with Geo Group were running "more than 170 prisons and detention centres". CCA's revenues in 2015 were $1.79bn.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Real Estate Investment Trusts is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Corrections Corporation of America sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Corrections Corporation of America with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
|Comcast||Consumer Brands / Car Manufacturers||-3|
|Telfort||Telecommunications / Wireless Carrier||-3|
|Ocado||Consumer Brands / Grocery||-4|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
|Time Warner||Telecommunications / Cable/TV service||-5|
|CIGNA||Insurance / Health and Life Insurance||-1|
|Vodafone||Telecommunications / Wireless Carrier||-1|
|Chase||Financial Services / Banking||-1|
We have estimated the Net Promoter Score of Corrections Corporation of America based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.