Constellation Brands, Inc., of Victor, New York, is a publicly traded drinks company with brands in wine, beer and spirits. It is the largest beer import company measured by sales and has the third-largest market share of all major beer suppliers. The company is the largest wine producer in the world.
|Divisions||Constellation Wines North America, Constellation Wines Australia and Europe, Constellation Wines New Zealand, Crown Imports|
|Key people||Richard Sands (Chairman) Robert Sands (President and CEO)|
|Area served||North America, Europe, Australia, New Zealand|
|Headquarters||Victor, New York, United States|
|Traded as||NYSE: STZ S&P 500 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Beverages is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Constellation Brands sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Constellation Brands with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Constellation Brands based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.