County Line is a brand of cheese owned by ConAgra Foods, Inc. and marketed primarily to delicatessens. It was founded in 1913 by Fred Marolf, Sr. In Indiana and remained private until it was acquired by Beatrice Foods in 1971. It was later acquired by ConAgra Foods, Inc. in 1990. The Indiana location was closed by ConAgra in 1991 and the label relocated to New Berlin, Wisconsin.
The company is named for the location of its plant on the County Line Road dividing Allen and DeKalb counties in Indiana. The County Line cheese plant was on the DeKalb County side of the road, just north of Fort Wayne, Indiana.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Packaged Foods is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If ConAgra Foods, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of ConAgra Foods, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of ConAgra Foods, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.