Compass Minerals International, Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

9

Compass Minerals International, Inc is a United States listed public company that, through its subsidiaries, is a leading producer of minerals, including salt, magnesium chloride, sulfate of potash and other plant nutrition products. Based in Kansas City, the company provides bulk treated and untreated highway deicing salt to customers in North America and the United Kingdom and plant nutrition products to growers worldwide. Compass Minerals also produces consumer deicing and water conditioning products, consumer and commercial culinary salt, and other mineral-based products for consumer, agricultural, and industrial applications. In addition, Compass Minerals provides records management services to businesses throughout the United Kingdom.

Quick facts about Compass Minerals International, Inc.

Founded

2001 in present form, some parts go back to 1844

Headquarters

Overland Park, Kansas, United States

Revenue

> $US 942 million annually (2012)

Traded as

NYSE: CMP S&P 400 Component

Number of employees

1,778 (at the end of 2012)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Compass Minerals International, Inc.'s estimated NPS of 9 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Basic Industries / Mining & Quarrying of Nonmetallic Minerals (No Fuels) is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Compass Minerals International, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Compass Minerals International, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Compass Minerals International, Inc.

Company Industry Score
Verizon Telecommunications / Cable/TV service 7
O2 Telecommunications / Wireless Carrier 7
J.P. Morgan Financial Services / Banking 8
Allianz Financial Services / Banking 8
Visa Financial Services / Credit cards 8
Lyft Travel and Hospitality / Car Rental 9
Yahoo! Consumer Brands / Internet 9
Compass Minerals International, Inc. Basic Industries / Mining & Quarrying of Nonmetallic Minerals (No Fuels) 9
TD Bank Financial Services / Banking 10
KPN Telecommunications / Wireless Carrier 11
Blockbuster on Demand Consumer Brands / Entertainment 11

We have estimated the Net Promoter Score of Compass Minerals International, Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.