Compass Minerals International, Inc is a United States listed public company that, through its subsidiaries, is a leading producer of minerals, including salt, magnesium chloride, sulfate of potash and other plant nutrition products. Based in Kansas City, the company provides bulk treated and untreated highway deicing salt to customers in North America and the United Kingdom and plant nutrition products to growers worldwide. Compass Minerals also produces consumer deicing and water conditioning products, consumer and commercial culinary salt, and other mineral-based products for consumer, agricultural, and industrial applications. In addition, Compass Minerals provides records management services to businesses throughout the United Kingdom.
|Founded||2001 in present form, some parts go back to 1844|
|Headquarters||Overland Park, Kansas, United States|
|Revenue||> $US 942 million annually (2012)|
|Traded as||NYSE: CMP S&P 400 Component|
|Number of employees||1,778 (at the end of 2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Mining & Quarrying of Nonmetallic Minerals (No Fuels) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Compass Minerals International, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Compass Minerals International, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Compass Minerals International, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.