Estimated Net Promoter Score is
Copel - Companhia Paranaense de Energia, the largest company of the State of Paraná, was founded on October 26, 1954 with ownership control held by the State of Paraná. The Company went public in April 1994 BM&F Bovespa and, in 1997, it was the first company of the Brazilian electricity sector to be listed at the New York Stock Exchange. As from June 2002, the brand is also present at the European Economic Community, having been listed at Latibex - the Latin American index of companies of the Madrid Stock Exchange. As of May 7, 2008, Copel's shares were ranked at Level 1 of São Paulo Stock Exchange 's Corporate Governance.
The Company directly serves 3,549,256 consuming units, across 393 cities and 1,114 locations, located in the State of Paraná. This network consists of 2.8 million homes, 63.8 plants, 295.5 commercial establishments and 341.6 rural properties. The staff is composed of 8,376 employees.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Public Utilities / Electric Utilities: Central is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Companhia Paranaense de Energia (COPEL) sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Companhia Paranaense de Energia (COPEL) with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Companhia Paranaense de Energia (COPEL) based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.