Companhia Brasileira de Distribuição trading as CBD is the biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other products from its supermarkets, hypermarkets and home appliance stores. Its headquarters are in São Paulo city.
The company is the second biggest retail company in Latin America by revenue and the second largest online retailer in Brazil. The company operates its e-commerce through Cnova Brasil, a subsidiary of its subsidiary Viavarejo.
For 2013, the company planned to open more than 150 stores, targeting northeast and mid-west regions.
In September 2013, Abílio Diniz, the son of the company's founder, has stepped down as chairman of the company.
|Key people||Jean-Charles Naouri, (President) Ronaldo Iabrudi (CEO)|
|Traded as||BM&F Bovespa: PCAR3, PCAR4 NYSE: CBD|
|Profit||R$ (1.077) billion (2016)|
|Revenue||R$ 41.454 billion (2016)|
|Headquarters||São Paulo, Brazil|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Food Chains is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Companhia Brasileira de Distribuicao sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Companhia Brasileira de Distribuicao with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Companhia Brasileira de Distribuicao based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.