Commerce Bancshares, Inc. is a Kansas City, Missouri based U.S. bank holding company with branches of its Commerce Bank in Colorado, Kansas, Missouri, Illinois, and Oklahoma.
Commerce Bancshares is the corporate parent of Commerce Bank, the successor of the Commerce Trust Company and the National Bank of Commerce. With roots dating back to its first charter in 1865, Commerce Bank is the oldest and largest bank in Kansas City.
As of December 31, 2010, it was listed as the 48th largest bank holding company in the United States as reported by the Federal Reserve Bank.
This Commerce Bank is not related to other financial institutions named "Commerce Bank" based in Ohio.
|Key people||David W Kemper, Chairman, President and CEO|
|Traded as||NASDAQ: CBSH S&P 400 Component|
|Net income||$260.9 million (2013-12-31)|
|Headquarters||Kansas City, Missouri, USA|
|Total assets||$23.1 billion (2013-12-31)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Major Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Commerce Bancshares, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Commerce Bancshares, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Commerce Bancshares, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.