Comerica Incorporated Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

13

Comerica, Inc. is an American financial services company headquartered in Dallas, Texas. It was founded in Detroit, Michigan, in 1849 as the Detroit Savings Fund Institute. In addition to Texas and Michigan, it has retail-banking operations in Arizona, California and Florida, with select business operations in several other U.S. states, as well as in Canada and Mexico.

Comerica is among the 25 largest U.S. financial holding companies, with $70 billion in total assets, $49.5 billion in total loans, and $56.5 billion in total deposits as of June 30, 2016. It is the largest U.S. commercial bank headquartered in Texas. The company's operating units include the Business Bank, the Retail Bank, and Wealth Management.

Employing nearly 9,000 people, its major operations are located in Detroit, Livonia, Auburn Hills, Michigan and Dallas. Ralph Babb is the Chairman of the Board of Directors and Chief Executive Officer; Curtis C. Farmer is President; and David Duprey is the Chief Financial Officer.

Quick facts about Comerica Incorporated

Key people

 • Ralph Babb, Chairman and Chief Executive Officer  • Curtis C. Farmer, President

Founded

Detroit, Michigan, United States (1849 as Detroit Savings Fund Institute)

Services

 • Commercial banking  • Retail banking  • Wealth management

Headquarters

Comerica Bank Tower Dallas, Texas, United States

Industry

 • Banking  • Financial services

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Comerica Incorporated's estimated NPS of 13 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Finance / Major Banks is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Comerica Incorporated sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Comerica Incorporated with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
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We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Comerica Incorporated

Company Industry Score
Netflix Consumer Brands / Entertainment 13
MTV Consumer Brands / Entertainment 12
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
Lidl Consumer Brands / Grocery 14
KFC Consumer Brands / Fast Food 14
Liberty Mutual Insurance / Health and Life Insurance 14
Google Consumer Brands / Internet 11
KPN Telecommunications / Wireless Carrier 11
Blockbuster on Demand Consumer Brands / Entertainment 11

We have estimated the Net Promoter Score of Comerica Incorporated based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.