Comerica, Inc. is an American financial services company headquartered in Dallas, Texas. It was founded in Detroit, Michigan, in 1849 as the Detroit Savings Fund Institute. In addition to Texas and Michigan, it has retail-banking operations in Arizona, California and Florida, with select business operations in several other U.S. states, as well as in Canada and Mexico.
Comerica is among the 25 largest U.S. financial holding companies, with $70 billion in total assets, $49.5 billion in total loans, and $56.5 billion in total deposits as of June 30, 2016. It is the largest U.S. commercial bank headquartered in Texas. The company's operating units include the Business Bank, the Retail Bank, and Wealth Management.
Employing nearly 9,000 people, its major operations are located in Detroit, Livonia, Auburn Hills, Michigan and Dallas. Ralph Babb is the Chairman of the Board of Directors and Chief Executive Officer; Curtis C. Farmer is President; and David Duprey is the Chief Financial Officer.
|Key people||• Ralph Babb, Chairman and Chief Executive Officer • Curtis C. Farmer, President|
|Founded||Detroit, Michigan, United States (1849 as Detroit Savings Fund Institute)|
|Services||• Commercial banking • Retail banking • Wealth management|
|Headquarters||Comerica Bank Tower Dallas, Texas, United States|
|Industry||• Banking • Financial services|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Commercial Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Comerica sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Comerica with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Comerica based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.