Comcast Net Promoter Score 2019 Benchmarks

Last known Net Promoter Score is

-3

Comcast Corporation is an American global telecommunications conglomerate that is the largest broadcasting and cable television company in the world by revenue. It is the second-largest pay-TV company after AT&T, largest cable TV company and largest home Internet service provider in the United States, and the nation's third-largest home telephone service provider. Comcast services U.S. residential and commercial customers in 40 states and in the District of Columbia. The company's headquarters are located in Philadelphia, Pennsylvania. As the owner of the international media company NBCUniversal since 2011, Comcast is a producer of feature films and television programs intended for theatrical exhibition and over-the-air and cable television broadcast.

Comcast operates over-the-air national broadcast network channels, the film production studio Universal Pictures, and Universal Parks & Resorts in Los Angeles and Orlando. The first Universal theme park outside of the U.S., Universal Studios Japan, opened in 2001, followed by Universal Studios Singapore in 2011. Few new locations are being planned or developed for future operation. Comcast also has significant holdings in digital distribution, such as thePlatform, acquired in 2006. In February 2014 the company agreed to merge with Time Warner Cable in an equity swap deal worth $45.2 billion. Under the terms of the agreement Comcast was to acquire 100% of Time Warner Cable. However, on April 24, 2015, Comcast terminated the agreement.

Quick facts about Comcast

Products

Broadband Broadcasting Cable television Digital telephone HDTV Home Security Systems Internet Movie production Sport management Theme parks TV production Venture capital VoIP phone

Key people

Brian L. Roberts (Chairman & CEO) Michael Cavanagh (Senior Executive Vice President, CFO) David L. Cohen (Executive Vice President)

Traded as

NASDAQ: CMCSA NASDAQ-100 component S&P 100 component S&P 500 component NASDAQ: CMCSK (1987-2015)

Founded

June 28, 1963; 53 years ago (1963-06-28) Tupelo, Mississippi, United States

Subsidiaries

Midco (49%) Comcast Interactive Media Comcast Spectacor Comcast Ventures

Consumer Brands / Car Manufacturers companies with similar Net Promoter Score

Company Score
Comcast -3
Volkswagen 28
Ford 28
Toyota 33
Audi 37
Hyundai 39
Mercedes-Benz 39
Kia 39
BMW 40
Honda 49

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Comcast's NPS of -3 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Car Manufacturers is 39.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Comcast sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Comcast with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Comcast

Company Industry Score
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3
Ocado Consumer Brands / Grocery -4
Time Warner Cable Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
CIGNA Insurance / Health and Life Insurance -1
Vodafone Telecommunications / Wireless Carrier -1
Chase Financial Services / Banking -1

Net Promoter Score benchmark sources

Score Date Source
-3 2013-04-01 http://customergauge.com/news/2014-net-promoter-benchmarks/

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