Comcast Corporation is an American global telecommunications conglomerate that is the largest broadcasting and cable television company in the world by revenue. It is the second-largest pay-TV company after AT&T, largest cable TV company and largest home Internet service provider in the United States, and the nation's third-largest home telephone service provider. Comcast services U.S. residential and commercial customers in 40 states and in the District of Columbia. The company's headquarters are located in Philadelphia, Pennsylvania. As the owner of the international media company NBCUniversal since 2011, Comcast is a producer of feature films and television programs intended for theatrical exhibition and over-the-air and cable television broadcast.
Comcast operates over-the-air national broadcast network channels, the film production studio Universal Pictures, and Universal Parks & Resorts in Los Angeles and Orlando. The first Universal theme park outside of the U.S., Universal Studios Japan, opened in 2001, followed by Universal Studios Singapore in 2011. Few new locations are being planned or developed for future operation. Comcast also has significant holdings in digital distribution, such as thePlatform, acquired in 2006. In February 2014 the company agreed to merge with Time Warner Cable in an equity swap deal worth $45.2 billion. Under the terms of the agreement Comcast was to acquire 100% of Time Warner Cable. However, on April 24, 2015, Comcast terminated the agreement.
| Products | Broadband Broadcasting Cable television Digital telephone HDTV Home Security Systems Internet Movie production Sport management Theme parks TV production Venture capital VoIP phone |
|---|---|
| Key people | Brian L. Roberts (Chairman & CEO) Michael Cavanagh (Senior Executive Vice President, CFO) David L. Cohen (Executive Vice President) |
| Traded as | NASDAQ: CMCSA NASDAQ-100 component S&P 100 component S&P 500 component NASDAQ: CMCSK (1987-2015) |
| Founded | June 28, 1963; 53 years ago (1963-06-28) Tupelo, Mississippi, United States |
| Subsidiaries | Midco (49%) Comcast Interactive Media Comcast Spectacor Comcast Ventures |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Car Manufacturers is 39.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Comcast sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Comcast with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Comcast | -3 |
| Volkswagen | 28 |
| Ford | 28 |
| Toyota | 33 |
| Audi | 37 |
| Hyundai | 39 |
| Mercedes-Benz | 39 |
| Kia | 39 |
| BMW | 40 |
| Honda | 49 |
| Score | Date | Source |
|---|---|---|
|
-3
|
2013-04-01 | http://customergauge.com/news/2014-net-promoter-benchmarks/ |
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