Columbia Sportswear Company Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

5

Columbia Sportswear Company is an American company that manufactures and distributes outerwear and sportswear. It was founded in 1938 by Paul Lamfrom, father of present chairperson Gert Boyle. The company is headquartered in Cedar Mill, Oregon, an unincorporated part of Washington County, Oregon, in the Portland metropolitan area near Beaverton. Columbia Sportswear also produces footwear, headgear, camping equipment, skiwear, and outerwear accessories. In 2001, it was the largest American seller of ski apparel.

Quick facts about Columbia Sportswear Company

Headquarters

Washington County, Oregon (near Beaverton), United States 45°31′46″N 122°49′31″W / 45.52938°N 122.82535°W / 45.52938; -122.82535Coordinates: 45°31′46″N 122°49′31″W / 45.52938°N 122.82535°W / 45.52938; -122.82535

Key people

Gert Boyle (Chairman) Timothy Boyle (Chief Executive Officer)

Founded

1938; 79 years ago (1938)

Products

Outerwear and sportswear

Revenue

US$2.1 billion (2014)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Columbia Sportswear Company's estimated NPS of 5 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Apparel is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Columbia Sportswear Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Columbia Sportswear Company with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Columbia Sportswear Company

Company Industry Score
Disney TV Consumer Brands / Entertainment 5
Mastercard Financial Services / Credit cards 5
EE Telecommunications / Wireless Carrier 5
Freeview Telecommunications / Cable/TV service 5
Goldman Sachs Financial Services / Banking 5
Sprint Telecommunications / Wireless Carrier 5
NatWest Personal Banking Financial Services / Banking 5
Total Fitness Other 4
Discovery Channel Consumer Brands / Entertainment 4
Super 8 Travel and Hospitality / Hotels 4

We have estimated the Net Promoter Score of Columbia Sportswear Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.