Colt Group S.A. is a multinational telecommunications, and data centre services company headquartered in London, United Kingdom and with its registered office in Luxembourg.
Colt provides services to city-based large enterprise, small and midsize business and wholesale carriers in 28 countries across Europe. It was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index until it was acquired by Fidelity Investments in August 2015.
|Key people||Simon Haslam (Chairman) Carl Grivner (CEO)|
|Headquarters||London, England, United Kingdom|
|Industry||Telecoms, Managed services|
|Revenue||€1,495.5 million (2014)|
|Net income||€(28.2) million (2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Wireless Carrier is 28.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Colt Group S.A. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Colt Group S.A. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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