Cognizant is an American multinational corporation that provides digital, technology, consulting, and operations services. It is headquartered in Teaneck, New Jersey, United States. Cognizant is listed in the NASDAQ-100 and the S&P 500 indices. It was founded as an in-house technology unit of Dun & Bradstreet in 1994, and started serving external clients in 1996.
It made an initial public offering in 1998, after a series of corporate splits and restructures of its parent companies. It was the first software services firm listed on the NASDAQ. During the dot com bust, it grew by accepting the application maintenance work that the bigger players were unwilling to perform. Gradually, it ventured into application development, complex systems integration and consulting work. Cognizant had a period of fast growth during the 2000s, becoming a Fortune 500 company in 2011. In 2015, the Fortune magazine named it as the world's fourth most admired IT services company.
|Key people||Francisco D'Souza (CEO) Lakshmi Narayanan (Vice-Chairman)|
|Services||IT Services, business consulting and outsourcing services|
|Traded as||NASDAQ: CTSH NASDAQ-100 Component S&P 500 Component|
|Headquarters||Teaneck, New Jersey, United States|
|Industry||IT services, IT consulting|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Information Technology Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Cognizant Technology Solutions sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Cognizant Technology Solutions with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|marks & spencer||Consumer Brands / Grocery||-10|
|Golomt Bank||Financial Services / Banking||-11|
|Ziggo||Telecommunications / Other||-11|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Wells Fargo & Company||Financial Services / Banking||-12|
|US Airways||Travel and Hospitality / Airlines||-8|
|Tesco||Consumer Brands / Grocery||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
|UPC||Telecommunications / Other||-13|
|ITV||Telecommunications / Cable/TV service||-13|
We have estimated the Net Promoter Score of Cognizant Technology Solutions based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.