CNO Financial Group, Inc. is a financial services holding company based in Carmel, Indiana. CNO's insurance subsidiaries provide life insurance, annuity and supplemental health insurance products to more than four million customers in the United States. These products are distributed through independent agents, career agents and direct to customers through television advertising and direct mail.
CNO is currently ranked 608 on the Fortune 1000 with 2014 revenues of $4.1 billion.
In April 2014 CNO was ranked top 50 most trusted financial institutions by Forbes.
| Subsidiaries | Colonial Penn, Bankers Life, 40/86 Advisors, Washington National Insurance Company |
|---|---|
| Headquarters | Carmel, Indiana, United States |
| Traded as | NYSE CNO S&P 400 Component |
| Formerly called | Conseco Inc. (1979–2010) |
| Key people | Edward J. Bonach (CEO) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Insurance: Life, Health (stock) is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If CNO Financial Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of CNO Financial Group with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of CNO Financial Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.