CNH Industrial is one of the world's largest capital goods companies, registered in the Netherlands with corporate offices in London. It is financially controlled by the Italian investment company Exor, which belongs to the Agnelli family. Through its various businesses CNH designs, produces, and sells agricultural equipment and construction equipment. Present in all major markets worldwide, CNH Industrial is focused on expanding its presence in high-growth markets, including through joint ventures. CNH Industrial currently employs over 64,000 people in a 180 countries around the world. They operate with 64 manufacturing plants and have 50 centres for research and development.
|Products||Agricultural Equipment Construction Equipment Trucks and Commercial Vehicles Buses, Special Vehicles Industrial and Marine Powertrains|
|Key people||Sergio Marchionne (Chairman) Richard J. Tobin (CEO)|
|Headquarters||Basildon, United Kingdom|
|Total assets||US$49.117 billion (2015)|
|Total equity||US$7.217 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Construction / Ag Equipment / Trucks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If CNH Industrial N.V. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of CNH Industrial N.V. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of CNH Industrial N.V. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.