The Clorox Company, based in Oakland, California, is an American worldwide manufacturer and marketer of consumer and professional products with approximately 8,000 employees worldwide as of June 30, 2016. The company’s fiscal year 2016 net sales were $5.8 billion, which ranked the company at #455 on Fortune’s 2016 Fortune 500 list.
Clorox products are sold primarily through mass merchandisers, retail outlets, e-commerce channels, distributors and medical supply providers. Clorox brands include its namesake bleach and cleaning products, as well as Brita, Burt's Bees, Formula 409, Glad, Hidden Valley, Kitchen Bouquet, KC Masterpiece, Soy Vay, Kingsford, Liquid-Plumr, Mistolin, Pine-Sol, Poett, Tilex, S.O.S., and Fresh Step, Scoop Away and Ever Clean cat litters.
In 2008, The Clorox Company became the first major consumer packaged goods company to develop and nationally launch a green cleaning line, Green Works, into the mainstream cleaning aisle.
In 2011, The Clorox Company integrated corporate social responsibility reporting with financial reporting. The company’s annual report for the fiscal year ending in June 2011 shared data on financial performance as well as advances in environmental, social and governance performance.
| Key people | Benno Dorer (Chairman and CEO) Pamela Thomas-Graham (Independent Lead Director) Dawn Willoughby (Exec. Vice President) |
|---|---|
| Subsidiaries | Burt's Bees Brita Formula 409 The Glad Products Company Kitchen Bouquet Kingsford Lestoil Liquid-Plumr Pine-Sol |
| Products | Cleaning Food storage/trash bags Food Cat litter Charcoal Personal Care Healthcare Water filtration |
| Founders | Archibald Taft Edward Hughes Charles Husband Rufus Myers William Hussey |
| Industry | Consumer household products Healthcare Food |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Household and Personal Products is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Clorox sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Clorox with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Clorox based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.