Cliffs Natural Resources Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

15

Cliffs Natural Resources, formerly Cleveland-Cliffs, is a Cleveland, Ohio, business firm that specializes in the mining and beneficiation of iron ore. The firm is an independent company whose shares are traded on the New York Stock Exchange. Cliffs' primary operations are organized and managed according to product category and geographic location: U.S. iron ore, Eastern Canadian iron ore, Asia Pacific iron ore, and North American coal.

Quick facts about Cliffs Natural Resources

Key people

Lourenco Goncalves (Chairman, Pres. & CEO) Terry Fedor (EVP, U.S. Iron Ore) James Graham (VP, CLO & Sec.) Maurice Harapiak (EVP, H.R.) Terrence Mee (EVP, Global Comm.) Clifford Smith (EVP, Business Development) P. Kelly Tompkins (EVP & CFO)

Founded

Cleveland, Ohio, United States (1846) as Cleveland Iron Company

Headquarters

200 Public Square, Cleveland, USA

Website

www.cliffsnaturalresources.com

Founder

Samuel Mather and associates

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Cliffs Natural Resources's estimated NPS of 15 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Mining, Crude-Oil Production is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Cliffs Natural Resources sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Cliffs Natural Resources with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Cliffs Natural Resources

Company Industry Score
AT&T Telecommunications / Cable/TV service 15
HBO Consumer Brands / Entertainment 15
FlexiGroup Financial Services / Banking 15
PNC Banks Financial Services / Banking 15
Lidl Consumer Brands / Grocery 14
Liberty Mutual Insurance / Health and Life Insurance 14
KFC Consumer Brands / Fast Food 14
Sainsburys Consumer Brands / Grocery 16
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Morgan Stanley Financial Services / Banking 16

We have estimated the Net Promoter Score of Cliffs Natural Resources based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.