Clearwater Paper Corporation is a pulp and paper product manufacturer that was created on December 9, 2008, via a spin-off from the real estate investment trust company Potlatch Corporation. With its headquarters in Spokane, Washington, the new company started with four locations for the manufacture of bleached paperboard, consumer tissue, and wood products.
In late 2010, the company acquired Cellu Tissue Holdings, Inc., headquartered in Alpharetta, Georgia, which increased its tissue manufacturing presence in the eastern United States and Canada. The total number of manufacturing sites rose to fourteen, with another in construction.
In November 2011, the company completed the sale of its Lewiston, Idaho, sawmill to Idaho Forest Group of Coeur d'Alene, Idaho. Today, the company has two divisions: consumer products, and pulp and paperboard.
The company's newest facility at Shelby, North Carolina, officially started-up in December 2012, producing its first private label through-air-dried finished roll and converted tissue paper product to compete with national TAD tissue brands. Clearwater Paper also completed upgrades to its North Las Vegas facility, allowing the facility to produce TAD ultra-bathroom tissue and household towels.
|Industry||Pulp and paper industry, Private label tissue|
|Divisions||Pulp and paperboard; Consumer products|
|Products||paperboard, pulp, tissue products|
|Traded as||NYSE: CLW S&P 600 Component|
|Headquarters||Spokane, Washington, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Paper is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Clearwater Paper Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Clearwater Paper Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Clearwater Paper Corporation based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.