Estimated Net Promoter Score is
Citrix Systems, Inc. is an American multinational software company that provides server, application and desktop virtualization, networking, software as a service, and cloud computing technologies. It was founded in Richardson, Texas in 1989 by Ed Iacobucci, who served as chairman until his departure in 2000.
The company began by developing remote access products for Microsoft operating systems. It licensed source code from Microsoft and has been in partnership with the company throughout its history. Citrix came to prominence in the 1990s as a leader in thin client technology, purpose built for accessing remote servers. The company had its first initial public offering in 1995 and, with few competitors, experienced large revenue increases between 1995 and 1999.
The company acquired Sequoia Software Corp. in 2001 and ExpertCity, a provider of remote desktop products, in 2003. Between 2005 and 2012, Citrix acquired more than a dozen other companies, allowing it to expand into server and desktop virtualization, as well as cloud, Infrastructure as a Service, and SaaS offerings. In 2014, Citrix acquired Framehawk and used its technology to improve the delivery of virtual desktops and applications over wireless networks. In 2016, as part of a USD$1.8 billion product deal with LogMeIn, Citrix spun off the GoTo product line into a new business entity, entitled GetGo. In 2017, Citrix completed the merger of GetGo with LogMeIn's products.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Computer Software: Prepackaged Software is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Citrix Systems, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Citrix Systems, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Citrix Systems, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.