Citigroup Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

6

Citigroup Inc. or Citi is an American multinational investment banking and financial services corporation headquartered in Manhattan, New York City. The company was formed by the merger of banking giant Citicorp and financial conglomerate Travelers Group in 1998; however, Travelers was spun off from the company in 2002. Citigroup now owns Citicorp, holding company for Citibank, and several international subsidiaries.

Citigroup ranks 3rd on the list of largest banks in the United States by assets and is one of the Big Four banks in the United States, alongside JPMorgan Chase, Bank of America, and Wells Fargo. In 2016, Citigroup ranked 29th in size on the Fortune 500 list.

In addition to U.S. money managers, its largest shareholders include Abu Dhabi, Prince Al-Waleed bin Talal, and Singapore.

The company is one of 24 primary dealers in United States Treasury securities.

Citigroup has over 200 million customer accounts and does business in more than 160 countries. Citigroup has 230,000 employees, although it had 357,000 employees at its height before the financial crisis of 2007-2008.

Quick facts about Citigroup

Subsidiaries

Citibank Grupo Financiero Banamex CitiMortgage CitiBranded Cards Citi Private Bank Citibank India Citi Securities & Banking Citigroup Global Markets Japan Salomon BIG Sedna Finance

Products

Credit cards Retail banking Commercial bank Investment banking Private banking Financial analysis

Key people

Michael E. O'Neill (Chairman) Michael Corbat (CEO) James Forese (President)

Headquarters

388-390 Greenwich Street, New York, NY 10013 U.S.

Traded as

NYSE: C S&P 100 Component S&P 500 Component

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Citigroup's estimated NPS of 6 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Commercial Banks is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Citigroup sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Citigroup with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Citigroup

Company Industry Score
Goldman Sachs Financial Services / Banking 5
Mastercard Financial Services / Credit cards 5
Disney TV Consumer Brands / Entertainment 5
NatWest Personal Banking Financial Services / Banking 5
Freeview Telecommunications / Cable/TV service 5
Sprint Telecommunications / Wireless Carrier 5
EE Telecommunications / Wireless Carrier 5
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
O2 Telecommunications / Wireless Carrier 7

We have estimated the Net Promoter Score of Citigroup based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.