CitiGroup Inc. or Citi is an American multinational investment banking and financial services corporation headquartered in Manhattan, New York City. The company was formed by the merger of banking giant Citicorp and financial conglomerate Travelers Group in 1998; however, Travelers was spun off from the company in 2002. CitiGroup now owns Citicorp, holding company for Citibank, and several international subsidiaries.
CitiGroup ranks 3rd on the list of largest banks in the United States by assets and is one of the Big Four banks in the United States, alongside JPMorgan Chase, Bank of America, and Wells Fargo. In 2016, CitiGroup ranked 29th in size on the Fortune 500 list.
In addition to U.S. money managers, its largest shareholders include Abu Dhabi, Prince Al-Waleed bin Talal, and Singapore.
The company is one of 24 primary dealers in United States Treasury securities.
CitiGroup has over 200 million customer accounts and does business in more than 160 countries. CitiGroup has 230,000 employees, although it had 357,000 employees at its height before the financial crisis of 2007-2008.
|Subsidiaries||Citibank Grupo Financiero Banamex CitiMortgage CitiBranded Cards Citi Private Bank Citibank India Citi Securities & Banking Citigroup Global Markets Japan Salomon BIG Sedna Finance|
|Products||Credit cards Retail banking Commercial bank Investment banking Private banking Financial analysis|
|Key people||Michael E. O'Neill (Chairman) Michael Corbat (CEO) James Forese (President)|
|Headquarters||388-390 Greenwich Street, New York, NY 10013 U.S.|
|Traded as||NYSE: C S&P 100 Component S&P 500 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Financial Services / Banking is 18.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If CitiGroup sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of CitiGroup with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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