Citi Trends is an American retail clothing chain.
The company opened its first store in Savannah, Georgia in 1958 under the name Allied Department Stores. The company began renaming its stores Citi Trends in 2000, and officially became Citi Trends in 2001.
Citi Trends comprises more than 515 stores in 31 states. The chain is known for targeting urban, lower-income customers. Citi Trends has been in the apparel business for over 58 years. On the date of May 2005, Citi Trends had become a publicly traded company on the Nasdaq exchange with the symbol CTRN. The headquarters of Citi Trends is located in Pooler, Georgia. There is also a distribution center in Darlington, South Carolina along with one in Roland, Oklahoma. On February 28, 2005, Citi Trends Inc. went public in an initial public offering of stock worth up to $57.5 million.
In March 2017, Chief Executive Jason Mazzola resigned after two years in the position and five years at the company. Chief Financial Officer and Chief Operating Officer Bruce Smith will step in as acting CEO until a permanent replacement can be found.
|Number of locations||515 (March 2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Clothing / Shoe / Accessory Stores is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Citi Trends, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Citi Trends, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Citi Trends, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.