Estimated Net Promoter Score is
Cisco Systems, Inc. is an American multinational technology conglomerate headquartered in San José, California, in the center of Silicon Valley, that develops, manufactures, and sells networking hardware, telecommunications equipment, and other high-technology services and products. Through its numerous acquired subsidiaries, such as OpenDNS, WebEx, and Jasper, Cisco specializes into specific tech markets, such as Internet of Things, domain security, and energy management.
Cisco is the largest networking company in the world. The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index, the Russell 1000 Index, NASDAQ-100 Index and the Russell 1000 Growth Stock Index.
Cisco Systems was founded in December 1984 by Leonard Bosack and Sandy Lerner, two Stanford University computer scientists, who pioneered the concept of a local area network being used to connect geographically disparate computers over a multiprotocol router system. By the time the company went public in 1990, when it was listed on the NASDAQ, Cisco had a market capitalization of $224 million. Cisco was the most valuable company in the world by 2000, with a more than $500 billion market capitalization.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Network and Other Communications Equipment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Cisco Systems sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Cisco Systems with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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|US Airways||Travel and Hospitality / Airlines||-8|
|marks & spencer||Consumer Brands / Grocery||-10|
|NatWest Business Banking||Financial Services / Banking||-6|
|Virgin Media||Telecommunications / Cable/TV service||-6|
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|Time Warner||Telecommunications / Cable/TV service||-5|
We have estimated the Net Promoter Score of Cisco Systems based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.