Cintas Corporation is an American company with headquarters in Cincinnati, Ohio that provides specialized services to businesses, primarily in North America. The firm designs, manufactures and implements corporate identity uniform programs and provides entrance mats, restroom cleaning and supplies, tile and carpet cleaning, promotional products, first aid, safety, and fire protection products and services. Cintas is a publicly held company traded on the Nasdaq Global Select Market under the symbol CTAS and is a component of the Standard & Poor's 500 Index.
The company is one of the largest in the industry with 35,000 employees in 2017. Revenue in fiscal year 2016 was $4.905 billion and net income was $693.52 million. Fortune in the United States, named Cintas among its "Most Admired Companies" for eight consecutive years, and Report on Business Magazine named the company one of Canada's Best Employers.
Cintas has been featured on episodes of the reality television series Bar Rescue and Hotel Impossible.
|Key people||Richard Farmer, Chairman Emeritus; Scott Farmer, CEO; J. Phillip Holloman, President & COO; Robert J. Kohlhepp, Chairman of the Board|
|Founded||1929; 88 years ago (1929) (as Acme Industrial Laundry Company) 1972 (1972) (as Cintas)|
|Operating income||US$ 781.75 million (2016) US$ 701.36 million (2015)|
|Net income||US$ 693.52 million (2016) US$ 430.62 million (2015)|
|Revenue||US$ 4.905 billion (2016) US$ 4.476 billion (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Diversified Outsourcing Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Cintas sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Cintas with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Cintas based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.