Cinemark USA, Inc. is an American movie theatre chain owned by Cinemark Holdings, Inc. operating throughout the Americas and in Taiwan. It is headquartered in Plano, Texas in the Dallas-Fort Worth area.
As of December 31, 2013, the Cinemark circuit is geographically diverse and is the third largest in the United States with 495 theatres and 4,457 screens in 40 states. It is the most geographically diverse circuit in Latin America with 148 theatres and 1,106 screens in 12 countries; it is the largest movie theatre chain in Brazil, with a 30% market share. Cinemark also holds the spot of second largest circuit internationally.
Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas.
|Brands||Cinemark Century Theaters Tinseltown USA CinéArts Rave Cinemas Cinemark XD (Extreme Digital Cinema)|
|Key people||Lee Roy Mitchell (Chairman) Mark Zoradi (CEO)|
|Traded as||NYSE: CNK S&P 400 Component|
|Founded||1984; 33 years ago (1984)|
|Operating income||US$423.152 million (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Entertainment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Cinemark Holdings sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Cinemark Holdings with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Cinemark Holdings based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.