Ciena Corporation is a United States-based global supplier of telecommunications networking equipment, software and services that support the delivery and transport of voice, video and data service. Its products are used in telecommunications networks operated by telecommunications service providers, cable operators, governments and enterprises. The company was founded in 1992 and is headquartered in Hanover, Maryland.
Ciena sells products and services across four segments: Converged Packet Optical, Packet Networking, Optical Transport, and Software & Services. Key current platforms include the 6500 Packet-Optical Platform, 5430 Reconfigurable Switching System, CoreDirector Multiservice Optical Switch, 3000 family of service delivery switches, and the 4200 Advanced Services Platform. It also offers the Ciena One integrated network and service management software suite, consulting and support services, deployment services, maintenance and support services, spares and logistics management.
|Key people||Patrick Nettles (executive chairman) Gary Smith (president and CEO)|
|Headquarters||Hanover, Maryland, United States|
|Products||Networking systems and products|
|Traded as||NYSE: CIEN S&P 400 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Network and Other Communications Equipment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ciena sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ciena with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Ciena based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.