Chiquita Brands International Inc. is an American producer and distributor of bananas and other produce. The company operates under a number of subsidiary brand names, including the flagship Chiquita brand and Fresh Express salads. Chiquita is the leading distributor of bananas in the United States.
Chiquita is the successor to the United Fruit Company. It was formerly controlled by Cincinnati businessman Carl H. Lindner, Jr., whose majority ownership of the company ended when Chiquita Brands International exited a prepackaged Chapter 11 bankruptcy on March 19, 2002. In 2003, the company acquired the German produce distribution company, Atlanta AG. Fresh Express salads was purchased from Performance Food Group in 2005. Chiquita's current headquarters is located in Charlotte, North Carolina.
On 10 March 2014, Chiquita Brands International Inc. and Fyffes plc announced that the Boards of Directors of both companies unanimously approved a definitive agreement under which Chiquita will combine with Fyffes, in a stock-for-stock transaction that is expected to result in Chiquita shareholders owning approximately 50.7% of ChiquitaFyffes and Fyffes shareholders owning approximately 49.3% of the proposed ChiquitaFyffes, on a fully diluted basis. The agreement would have created the largest banana producer in the world and would have been domiciled in Ireland. Though an intervening offer by Cutrale and Safra groups of $611 million in August 2014 was rejected by Chiquita, with the company saying it would continue with its merger with Fyffes. On 24 October, Chiquita announced that the shareholders at a Company Special Meeting had rejected the merger with Fyffes. Instead the Cutrale-Safra acquisition offer was then accepted by the shareholders.
| Founded | March 30, 1899; 118 years ago (1899-03-30) |
|---|---|
| Headquarters | Charlotte, North Carolina, U.S. |
| Key people | Andrew Biles, President and CEO |
| Products | Produce, primarily bananas |
| Owner | Cutrale and Safra |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food Production is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Chiquita Brands International sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Chiquita Brands International with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Chiquita Brands International based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
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