China Mobile Communications Corporation is a Chinese state-owned telecommunication company that provides mobile voice and multimedia services through its nationwide mobile telecommunications network. The core subsidiary of the group, China Mobile Limited is listed on both the NYSE and the Hong Kong Stock Exchange. The subsidiary is the largest mobile telecommunications company by market capitalization today, and it was named as such in March 2011.
As of May 2016, China Mobile is the world's largest mobile phone operator by subscribers with about 835 million.
|Headquarters||60/F, The Center, Hong Kong, China (registered office)|
|Products||Fixed line and mobile telephony, internet services|
|Parent||China Mobile Communications Corporation (CMCC)|
|Founded||September 3, 1997; 19 years ago (1997-09-03)|
|Revenue||CNY 641.448 billion ($100.4 billion, 2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Public Utilities / Telecommunications Equipment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If China Mobile (Hong Kong) Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of China Mobile (Hong Kong) Ltd. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|AT&T||Telecommunications / Cable/TV service||15|
|HBO||Consumer Brands / Entertainment||15|
|FlexiGroup||Financial Services / Banking||15|
|PNC Banks||Financial Services / Banking||15|
|Lidl||Consumer Brands / Grocery||14|
|Liberty Mutual||Insurance / Health and Life Insurance||14|
|KFC||Consumer Brands / Fast Food||14|
|Sainsburys||Consumer Brands / Grocery||16|
|3 Mobile||Telecommunications / Wireless Carrier||16|
|Morgan Stanley||Financial Services / Banking||16|
We have estimated the Net Promoter Score of China Mobile (Hong Kong) Ltd. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.