China Green Agriculture, Inc. is based in Xi'an, China. It became the first Chinese company listed on the New York Stock Exchange market. It is also the first Chinese company to list on NYSE Euronext markets in 2009. It became a public company in 2008. China Green Agriculture produces and distributes humic acid based liquid compound fertilizer. Tao Li is the chief executive officer of China Green Agriculture.
|Key people||Tao Li, President and CEO Min Li, General Manager Xianglan Li, General Engineer Yumin Liu, Technical Director Yu Hao, Financial Manager|
|Formerly called||Yangling Jinong Humic Acid Product Co. Ltd|
|Founded||July 1998 in Yangling District, China|
|Number of employees||Over 600 (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Agricultural Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If China Green Agriculture, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of China Green Agriculture, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of China Green Agriculture, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.