Cherokee Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

4

Cherokee Inc., also known as Cherokee Global Brands, is an American based global apparel and footwear company, headquartered in Sherman Oaks, California. It comprises a number of fashion and lifestyle brands: Cherokee, Cherokee Workwear, Carole Little, Tony Hawk Signature Apparel and Hawk Brands, 900 Tony Hawk, Liz Lange, Sideout, Hi-Tec, Magnum, 50 Peaks, Interceptor, Everyday California, Point Cove, Saint Tropez, Chorus Line, All That Jazz, Ale by Allesandra, Teen Hearts and Flip Flop Shops.

Cherokee was established in 1973 and its brands are available in 110 countries in 12,000 retail locations and on digital commerce.

It is listed on the NASDAQ.

Quick facts about Cherokee Inc.

Key people

Jess Ravich (Chairman) Henry Stupp (CEO) Howard Siegel (COO) Jason Boling (CFO)

Headquarters

Sherman Oaks, California, United States

Website

www.cherokeeglobalbrands.com

Products

Clothing Accessories Shoes

Founded

1973; 44 years ago (1973)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Cherokee Inc.'s estimated NPS of 4 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Apparel is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Cherokee Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Cherokee Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Cherokee Inc.

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Total Fitness Other 4
U.S. Bank Financial Services / Banking 3
NatWest Personal Banking Financial Services / Banking 5
Sprint Telecommunications / Wireless Carrier 5
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Goldman Sachs Financial Services / Banking 5
Freeview Telecommunications / Cable/TV service 5
Mastercard Financial Services / Credit cards 5

We have estimated the Net Promoter Score of Cherokee Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.