Chegg, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

15

Chegg is an American online textbook rental company based in Santa Clara, California, that specializes in online textbook rentals, homework help, online tutoring, scholarships and internship matching. It is meant to help students in high school and college. The company was created in the United States by three Iowa State University students in 2001 and was founded by entrepreneur Aayush Phumbhra. The name Chegg is a contraction of the words chicken and egg, based on the founders’ experience after graduating from college; they could not land a job without experience, but could not get experience without a job, a chicken or the egg type of quandary.

Quick facts about Chegg, Inc.

Products

Online textbook rental, eTextbooks, homework help, course scheduling and review, and scholarships via Zinch.

Slogan(s)

Save Time, Save Money, and Get Smarter, "Find cheap textbooks"

Key people

Dan Rosensweig, CEO Aayush Phumbhra, Founder

Founder(s)

Osman Rashid Aayush Phumbhra Josh Carlson

Industry

Education Online retailing

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Chegg, Inc.'s estimated NPS of 15 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Other Consumer Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Chegg, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Chegg, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Chegg, Inc.

Company Industry Score
AT&T Telecommunications / Cable/TV service 15
HBO Consumer Brands / Entertainment 15
FlexiGroup Financial Services / Banking 15
PNC Banks Financial Services / Banking 15
Lidl Consumer Brands / Grocery 14
Liberty Mutual Insurance / Health and Life Insurance 14
KFC Consumer Brands / Fast Food 14
Sainsburys Consumer Brands / Grocery 16
3 Mobile Telecommunications / Wireless Carrier 16
Morgan Stanley Financial Services / Banking 16

We have estimated the Net Promoter Score of Chegg, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.