ChannelAdvisor Corporation Net Promoter Score 2022 Benchmarks

Estimated Net Promoter Score is


ChannelAdvisor Corp. is an e-commerce company based in Morrisville, North Carolina. The company provides cloud-based e-commerce software solutions to over 2800 customers worldwide, including Dell, Karen Kane, KitchenAid, Under Armour, Timex and Samsung. ChannelAdvisor supports hundreds of e-commerce channels worldwide and has been named the #1 leading marketplace vendor and comparison shopping provider to the Internet Retailer Top 1000. ChannelAdvisor connects its retail customers with new and existing sources of demand for their products, including e-commerce marketplaces, such as eBay,,, Jet, and Newegg, as well as digital marketing channels, such as Google, Facebook and Bing are among some of the more notable companies that ChannelAdvisor has formed partnerships with.

From 2010 to 2016, the company’s revenue increased from $36.7 million to $113.2. million. In 2016, ChannelAdvisor customers processed more than $8.1 billion in gross merchandise value.

ChannelAdvisor is traded on the New York Stock Exchange under the symbol ECOM.

Quick facts about ChannelAdvisor Corporation

Key people

Scot Wingo (Executive Chairman & Co-Founder) Aris Buinevicius (Co-Founder) David Spitz (CEO) Mark Cook (CFO) Paul Forte (CRO) Diana Allen (General Counsel) Amy Robertson (CPO) Melissa Sargeant (CMO)

Number of employees

697 (as of December 31, 2016)



2001; 16 years ago (2001)


Morrisville, NC

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is ChannelAdvisor Corporation's estimated NPS of 12 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer Software: Prepackaged Software is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If ChannelAdvisor Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of ChannelAdvisor Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to ChannelAdvisor Corporation

Company Industry Score
DirecTV Telecommunications / Cable/TV service 12
MTV Consumer Brands / Entertainment 12
AXA Financial Services / Banking 12
Showtime Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
Blockbuster on Demand Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
Netflix Consumer Brands / Entertainment 13
TD Bank Financial Services / Banking 10
Liberty Mutual Insurance / Health and Life Insurance 14

We have estimated the Net Promoter Score of ChannelAdvisor Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.