Channel 5 is a British commercial television network. It was launched in 1997, and was the fifth national terrestrial analogue network in the United Kingdom after BBC One, BBC Two, ITV, and Channel 4. It is generally the fifth-placed network in the country in audience share, and has been since its inception.
The station was branded as Five between 2002 and 2011, when it was owned by the RTL Group. Richard Desmond purchased the station from RTL on 23 July 2010, announcing plans to invest more money in programming and return to the name Channel 5 with immediate effect, and it was relaunched on 14 February 2011. On 1 May 2014 the channel was acquired by Viacom for £450 million.
Channel 5 is a general entertainment channel that shows both internally commissioned programmes such as Fifth Gear, Big Brother & Celebrity Big Brother, The Gadget Show, The Hotel Inspector, Can't Pay? We'll Take It Away! and Gibraltar: Britain in the Sun and foreign programmes. The station has been very successful with imports from the United States in particular, including the CSI franchise, the NCIS franchise, the first 3 series in the Law & Order franchise. Power Rangers, The Mentalist, Body of Proof, Once Upon a Time, Dallas and Under the Dome. In July 2014, Channel 5 announced plans to open up its production arm and allow it to create shows for other channels, aping the BBC and ITV Studios.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Entertainment is 19.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Channel 5 sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Channel 5 with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Channel 5||Consumer Brands / Entertainment||-18|
|RBS Personal Banking||Financial Services / Banking||-18|
|Tele2||Telecommunications / Other||-18|
|Online.nl||Telecommunications / Other||-17|
|RBS Business Banking||Financial Services / Banking||-17|
|Now TV||Telecommunications / Cable/TV service||-20|
|Consumer Brands / Internet||-21|
|Motel 6||Travel and Hospitality / Hotels||-15|
|Fox TV||Telecommunications / Cable/TV service||-15|