Channel Four Television Corporation is a publicly owned media company headquartered in London, United Kingdom. Its original and principal activity is the British national television network Channel 4.
The company was founded in 1982 as Channel Four Television Company Limited, a wholly owned subsidiary of the IBA, and became an independent statutory corporation in 1993. November 1998 saw Channel Four expand beyond its remit of providing the 'fourth service' in a significant way, with the launch of FilmFour. Since then the corporation has been involved in a range of other activities, all in some way associated with the main channel, and mainly using the '4' brand.
| Predecessor | Channel Four Television Company (Subsidiary of the IBA: 2 November 1982 – 31 December 1992) |
|---|---|
| Key people | Charles Gurassa (Chairman) David Abraham (CEO) |
| Parent | Department for Culture, Media and Sport |
| Website | www.channel4.com/info/corporate |
| Founded | 1993; 24 years ago (1993) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Cable/TV service is -5.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Channel 4 sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Channel 4 with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Freesat | -14 |
| Channel 4 | -14 |
| Fox TV | -15 |
| ITV | -13 |
| Now TV | -20 |
| Virgin Media | -6 |
| Viacom | -23 |
| Time Warner | -5 |
| Time Warner Cable | -5 |
| Sky | -5 |
| Score | Date | Source |
|---|---|---|
|
-14
|
2016-03-23 | https://www.ampereanalysis.com/blog/69edaa74-4b88-40cb-aa7e-555c9e8a6979 |
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